Case Study – ©MV

Billy Bounce

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Introduction

Billy Bounce are a UK-based children's playground safety surfacing company, installing Wet Pour, Rubber Mulch, MUGAs, and Enviro-Pave surfaces for schools, local authorities, and contractors across the UK and in 16 countries worldwide. With more than 30 years in the industry and over 15,000 play areas installed, the brand needed a platform that reflected the scale of the operation and a bold visual identity that could speak to both procurement buyers and the wider play sector.

Proven Results

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Increase in Organic Enquiries

Faster Page Load Time

Reduced Bounce Rate

More Pages Per Session

iPad view of the Billy Bounce homepage hero and trust badges

iPad view of the Billy Bounce 'Why Work With Billy Bounce' carousel showing the Customer Experience panel alongside playground surfacing photos

iPad view of the Billy Bounce homepage with a client testimonial from Marco Boi and a row of client logos

iPad view of the Billy Bounce wet pour colour range swatch grid with the 'Why use wet pour' section below

iPad view of the Billy Bounce case study for the Community School of Auchterarder, with a photo of the finished playground surfacing

iPad view of the Billy Bounce gallery page with filter tabs and a photo grid of completed playground surfacing projects

iPad view of the Billy Bounce about page with company stats and Our Mission, Our Ethos and Our Culture photo cards

Challenge

A 30-year track record in playground safety surfacing, across five distinct surface types and a client list that includes Manchester City, Great Ormond Street Hospital, the BBC, and Manchester United, but no digital presence that did it justice. The site needed to serve two audiences at once: the serious procurement buyer who needs specifications, accreditations, and credible references, and the play sector audience drawn to a brand with genuine personality.

Burnley Web Design Services

Mobile view of the Billy Bounce homepage hero with trust points and the 'Trust in Billy Bounce' badge

Mobile view of the Billy Bounce playground surfacing page with Wet Pour and Rubber Mulch category cards

Mobile view of the Billy Bounce wet pour page with an aerial playground photo and an FAQ accordion for specifications and accreditations

Solution

Working with the client's established brand identity and mascot, the build brings the Billy Bounce character into every section of a technically comprehensive WordPress site. Five surface types each have their own product area, a gallery filters by surface type, and a Technical Information section uses accordions to put specification detail in front of buyers who need it without getting in the way of those who don't. Named client logos, a values section, and a testimonials carousel carry the credibility case throughout.

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Project Timeline

Discovery – 2 Weeks

Design – 3 Weeks

Development – 5 Weeks

Testing – 2 Weeks

Discovery

2 Weeks

Title

20%

Mapping five surface types, the dual procurement-and-play audience, 30 years of credibility signals, and the content requirements for technical pages, gallery categories, and The Daily Mile programme.

Design

3 Weeks

Title

30%

Built around the client’s established brand identity: mascot integration, bold colour system, and a design language that works for both the play sector and B2B procurement buyers assessing a safety surfacing contractor.

Development

5 Weeks

Title

50%

WordPress build: five surface type sections, category-filtered gallery (Wet Pour, Rubber Mulch, Daily Mile, MUGAs, Enviro-Pave), Technical Information with accordion sub-pages, values section with tabbed content, client logo carousel, testimonials, and full mobile responsiveness.

Testing

2 Weeks

Title

20%

Navigation paths, gallery category filters, accordion behaviour, contact routes, and cross-device layout verified end to end.

Full page screenshot of the Billy Bounce homepage with the hero banner, trust badges, a playground gallery carousel and press logos

Full page screenshot of the Billy Bounce wet pour safety surfacing page with colour swatches, a feature list and a quote CTA

Full page screenshot of the Billy Bounce rubber mulch safety surfacing page with product photos, colour swatches, press logos and a quote CTA

Design Psychology

Here’s every bias and principle deliberately applied across the site.

Authority Bias

“Specialists in Children’s Safety Surfacing Across the World Since 1993” is the opening line of the homepage. Thirty years of trading, 15,000+ play areas, and installations in 16 countries set the frame before a procurement buyer has read a word of product copy.

Von Restorff Effect

Manchester United, Great Ormond Street Hospital, BBC, ITV. In a sector of local playground contractors, these clients are the anomalies, the names that don’t fit. They appear in the customer logo section early enough to do their credibility work before the visitor reaches the product detail.

Social Proof

A testimonial carousel featuring named contacts from recognisable organisations, alongside the client logo bar, means a procurement buyer or school decision-maker is seeing the experience of people like them before committing to an enquiry.

Hick's Law

Five surface types (Wet Pour, Rubber Mulch, MUGAs, Daily Mile, Enviro-Pave) organised as distinct navigation entry points. Buyers who know what surface they need arrive at the right product area immediately, without navigating a flat product list.

Progressive Disclosure

The Technical Information section holds specification data, depth and area size guides, and sub-base requirements behind accordion panels. Buyers who need that detail can find it without it cluttering the experience for those still forming a view.

Progressive Disclosure

Anchoring Bias

5,000 tonnes of recycled rubber processed annually, 15,000+ play areas installed, 16 countries. These figures appear in context sections before any product detail, establishing the scale of the operation as the frame through which every subsequent claim is assessed.